June 2015 Web Exclusive Article

Roche Bobois Redesigns Showroom

    Writer: Ren Miller | Photographer: Andre Flewellen Photography |

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enlarge | Guests entered the Time for Black design event at the redesigned Roche Bobois showroom between an Audi and a Porsche in tribute to the theme of celebrating tradition and innovation.
International luxury furniture manufacturer Roche Bobois recently celebrated the redesign of its historic Philadelphia showroom during a “Time for Black” design event celebrating tradition and innovation. The showroom is located in the heart of Philadelphia’s Old City neighborhood at 311 Arch Street.

The event included the debut of a black edition of Roche Bobois’ Astrolab dining table and the company’s new Spring/Summer 2015 collection. Originally launched in 2012, the Astrolab table features remote-controlled extension leaves operated by a cog mechanism through the reinforced glass table. The new black matte finish lends a sleek, contemporary feel with a touch of masculinity.

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enlarge | The event marked the debut of the Roche Bobois 2015 Spring/Summer Collection.
The showroom, newly redesigned by Jacqueline Hopfer, head of the Roche Bobois interior architecture department, is in the former Klosfit Petticoat factory dating to 1875. Hopfer highlighted original industrial characteristics such as exposed brick walls, slanted floors and wood beam ceilings. For contrast, she added backlit mirrored signage, exclusive custom Roche Bobois wallpapers and a drop ceiling with recessed lighting to create a luxurious, welcoming atmosphere.

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enlarge | Jacqueline Hopfer’s redesign of the historic building highlights original industrial characteristics such as exposed brick walls and wood beam ceilings and mixes in backlit mirrored signage, exclusive wallpapers and a drop ceiling with recessed lighting to show off the furniture.
At the Time for Black event, guests entered between an Audi and Porsche parked outside of the showroom, courtesy of Cherry Hill Imports. Inside, mannequins wearing custom tailored suits and shirts from Wayne Edwards Workshop in Philadelphia were seen throughout the showroom. In honor of the Astrolab design, which was inspired by a clock’s automatic gear movement, several Cartier and Chanel watches from Bernie Robbins Jewelers were on display. While checking out Roche Bobois’ new collection, guests could sample canapés by renowned restaurateur Steven Starr and specialty cocktails by Skyy Vodka. DJ Eddie Tully provided the soundtrack for the evening, and guests captured memories in a photo booth courtesy of Roche Bobois.