46 Monmouth St.
Red Bank, NJ 07701
Red Bank, NJ 07701
Better Housekeeping Shop
Celebrating its 75th Anniversary, Better Housekeeping Shop has provided home appliances to tens of thousands of customers in the tri-state area for three generations. Michael Belforti believes the company’s success lies in its consumer-focused approach. Our best advertising is our own customers. We do our utmost every day to listen to their needs and exceed their expectations. A customer explains it this way: “From the moment you walk through the door, you’re treated like part of their family. They are warm, courteous and highly professional with a vast selection at competitive prices. There’s no reason to shop around — they are your source.”
Michael Belforti, who with his wife Diane Joy Belforti owns Better Housekeeping Shop, says personal interaction with customers is the company's forte. On the wall behind him is an early photograph of the company, which opened in Red Bank in 1939.
Our personal interaction with customers is our forté and our differentiator. Unlike many companies, our salespeople are experienced, highly trained and committed to each and every customer. We know the appliance industry inside and out and can advise customers about the best products at the best price points. We are consistently voted ‘The Best Appliance Store in Monmouth County’ by readers of the Asbury Park Press and we consider this a great honor and an affirmation of our commitment to our customers.
Our customers know they will receive great service and that our prices are highly competitive. We belong to the largest appliance buying group in the U.S. So although we may look like a small retailer, our buying power is huge. We guarantee the best prices each and every day. There is no way we would still be in business 75 years later if this were not a fact. Our customers are savvy, smart shoppers and know they receive highly competitive prices on everything they purchase from us.
Why not give Better Housekeeping Shop a try? We provide free delivery, free removal of your old appliances and our own highly trained, professional installation and service department to install and service all of your home appliances.